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Digital Ally Announces Hire of Vice President of Sports & Entertainment

Company strengthens management team to capitalize on acquisitions and opportunities presented in its sports channels


Digital Ally, Inc. (NASDAQ: DGLY) (the œCompany), announced today that Bryan Pettigrew has been named Vice President of Sports & Entertainment and will work on business development for the company. Pettigrew will be based at the DGLY headquarters in Lenexa (Kansas City), KS and will work with newly acquired businesses, future business merger & acquisitions, as well as the company™s sports properties in NASCAR, IndyCar Series and World of Outlaw.

Pettigrew joins Digital Ally after serving as the Tournament Director for the PGA TOUR™s Barbasol Championship. Prior to professional golf, Pettigrew worked in horseracing™s Breeders™ Cup World Championships, where he was the Chief Marketing Officer and Senior Vice President of Sponsorships.

œWe are proud to add Bryan Pettigrew to our growing management roster, said Stanton Ross, CEO of Digital Ally, Inc. œBryan™s proven success in developing businesses, and creating effective sales and marketing plans will help with Digital Ally™s business development and the effectiveness of our sports properties.

Pettigrew has been responsible for both soliciting and developing national sponsorships while increasing revenues in his previous positions. He has had the opportunity to work with businesses like Barbasol (Perio, Inc), Lexus, University of Kentucky HealthCare, Lockton Insurance Brokers, Valvoline, Tito™s Vodka, Nationwide Insurance, Office Depot, Sherwin Williams Paints and John Deere, among others.

œI™m excited to join Digital Ally during this period in the company™s history. The opportunities that are ahead of us are exciting and I can™t wait to begin working with our NASCAR and Indy Racing teams, along with the other business units, said Pettigrew. œDigital Ally has acquired businesses over the years and I™m proud to have been selected to work with each of the different divisions and integrating them into our overall operations. Their success is paramount to our overall operations and annual revenues.

About Digital Ally
Digital Ally, Inc. through its subsidiaries, is engaged in vehicle and body cameras, flexible software storage, automatic recording technology and various critical safety products; Shield Health Protection Products line, including all natural cleansers, a non-contact temperature-screening device, an electrostatic sprayer and a variety of personal protective equipment. With its recent formation of Digital Ally Healthcare, Inc., a revenue cycle management company and acquisition of TicketSmarter®, LLC, a national ticket broker, Digital Ally continues to add organizations that demonstrate the common traits of positive earnings, growth potential and organizational synergies.

Contact Information
Stanton Ross, CEO
Tom Heckman, CFO
Digital Ally, Inc.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will invest in enhancements to its video recording products and it™s ShieldTM virus-response line of disinfectant/sanitizers, electrostatic sprayers, temperature-screening units and PPE products; whether such investment in product enhancements will result in an expansion in its share of the markets in which it competes; whether the Company™s appointment of a Vice President of Sports & Entertainment will result in an increase in overall Company revenues; whether the Company will make a global impact with its technology innovations; whether the Company will be able to adapt its technology to new and different uses, including being able to introduce new products; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company’s disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, “projects”, “should”, or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2020 and quarterly report on Form 10-Q for the three and nine months ended September 30, 2021, as filed with the Securities and Exchange Commission.


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