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Digital Ally Announces CRO Hire to Oversee Sales and Marketing at Critical Growth Stage

Move comes as company continues investment in core product enhancements, safety products, and other emerging channels


Digital Ally, Inc. (NASDAQ: DGLY), the œCompany, which develops, manufactures, and markets advanced video recording products and other critical safety products for law enforcement, emergency management, fleet safety and security, today announced the appointment of Mark Shrout to the position of Chief Revenue Officer. The hire comes as the company continues to invest aggressively in video recording product enhancements, as well as in it™s ShieldTM virus-response line of disinfectant/sanitizers, electrostatic sprayers, temperature-screening units and PPE products.

œThe board and I are excited to have Mark join us at this crucial growth stage of the company, said Stan Ross, CEO of Digital Ally, adding, œMark has consulted with us over the last several months and we decided that the best way for us to drive profitable revenues was by having him on board full-time in a leadership position.

Shrout has over thirty-three years of sales, marketing and management experience, applying best practices in sales process, structure, technology, human capital and marketing integration.

About Digital Ally
Digital Ally®, headquartered in Lenexa, KS, specializes in the design and manufacturing of the highest quality video recording equipment and video analytic software. Digital Ally pushes the boundaries of technology in industries such as law enforcement, emergency management, fleet safety and security. Digital Ally™s complete product solutions include vehicle and body cameras, flexible software storage, automatic recording technology and various critical safety products. These products work seamlessly together and are simple to install and operate.  In addition, Digital Ally launched virus-response product lines including a non-contact thermometer/controlled-entry device under the Company™s ThermoVu brand and an EPA Category IV disinfectant/sanitizer under the Company™s Shield brand. The company has also recently launched its Shield line of PPE products, including electrostatic sprayers, masks and gloves. Digital Ally products are sold by domestic direct sales representatives and international distributors worldwide.

Contact Information
Stanton Ross, CEO
Tom Heckman, CFO
Digital Ally, Inc.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will invest in enhancements to its video recording products and it™s ShieldTM virus-response line of disinfectant/sanitizers, electrostatic sprayers, temperature-screening units and PPE products; whether such investment in product enhancements will result in an expansion in its share of the markets in which it competes; whether the Company™s appointment of a Chief Revenue Officer will result in an increase in overall Company revenues; whether the Company will make a global impact with its technology innovations; whether the Company will be able to adapt its technology to new and different uses, including being able to introduce new products; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company’s disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, “projects”, “should”, or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2019 and quarterly report on Form 10-Q for the three and nine months ended September 30, 2020, as filed with the Securities and Exchange Commission.


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